The Aptive Intelligence Suite provides comprehensive campaign tracking to measure the effectiveness of a company's multi-channel marketing efforts.
Today, marketing campaigns can encompass both, online and offline channels. On the Internet, these may include outbound email, banner advertisements, search engine placement or partnerships with other web sites that link to the organization's web site. Offline, companies may conduct marketing campaigns in print as well as other media. Such marketing activities often direct prospects to the company's web site.
The Aptive Intelligence Suite allows companies to track marketing campaigns across any number of channels, whether the campaign is a simple email marketing effort or a comprehensive initiative encompassing the web, print, radio and television.
When combined with the specific, prospect/customer intelligence captured by Aptive, the campaign tracking assures companies of a comprehensive solution that fully leverages the Internet to facilitate marketing and sales.