the next step in customer intelligence
Home Company Solutions Services Technology Spotlight Support Contact

Take advantage of our proven approach

The product of many years of IT consulting and custom application development experience, Aptive's phased delivery methodology is efficient and effective. Aptive's proven, collaborative and flexible approach can be tailored to meet the needs of any given deployment, and is designed to:

  • Prioritize business and technical requirements
  • Define clear metrics of success
  • Mitigate the risk to the project and related initiatives
  • Leverage a multi-disciplinary team incorporating sales, marketing and IT staff; ad and creative agencies; marketing consultants; and other solution providers as applicable
  • Discover and manage all critical considerations and interdependencies
  • Define appropriate integration with systems and with business processes
  • Gain insight and, as required, provide valuable strategic input pertaining to the successful implementation of best practices and use of the Aptive Intelligence Suite across the enterprise

Aptive's proven methodology encompasses the phases of Solution Definition, Design, Development, Testing, Training, and Rollout. Depending on the complexity of a particular implementation, some of the elements encompassed in the Aptive Methodology are:

  • Overall needs assessment and success metrics definition: business, organization, technology, project management, operations and support
  • Business process improvement or realignment
  • Target audience: segments, interests, privacy, communications and notifications options, personalization, registration requirements and incentives, and business rules
  • Marketing and sales personnel: functional needs, access levels, and business rules for notifications and triggers
  • Functional customization
  • Integration
  • Change and transformation management: privacy responsibilities and considerations, communications, training, and risk identification and management

rapid implementation

copyright 2003 aptive technology